Founder of New York-based agency StrawberryFrog, Scott Goodson, celebrates his company's 25th anniversary this year but, in ...

The e-commerce landscape is in a perpetual state of evolution, requiring brands to continuously adapt their strategies to ...

The walled compound model offers several advantages including the flexibility to collaborate with multiple partners.

When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs.

A global study conducted by the Unstereotype Alliance, a business initiative arm of UN Women, suggests that inclusive ...

Alphabet's Google earlier this year offered to sell its advertising marketplace AdX to allay EU competition concerns over its ...

The amount of fines Google has to pay in Europe may have become just a bit smaller. It has successfully convinced the ...

"Go woke, go broke" is apparently the opposite of true. The study spanned various product categories, including confectionery, snacks, personal care, beauty, pet food, pet care, alcohol, consumer ...

Find out the benefits and drawbacks of advertising your services in Baltimore on Locanto and how it can help you reach more ...

While many sources consider vaping slightly less dangerous to health than cigarettes, it all depends on what you are vaping, ...

YouTube CEO Neal Mohan testified that Google wants to help publishers grow their slice of the pie, not monopolize ad tools.

Vice President Kamala Harris' debate performance is offering Democrats a deep well of opportunities for new ads and social ...