E-commerce giant Amazon has unveiled a new digital storefront, Amazon Haul, to offer affordable products for its customers in the US. Currently in beta, the service is seen as the company’s strategic move to compete with fast-fashion retailers such as Shein, Temu and the TikTok Shop.

PM EST This story has been updated with a comment from an Amazon rep. Amazon is launching a Shein competitor, according to a new press release. With Shein's skyrocketing sales, it's easy to see why the Bezos-owned big-box retailer aims to compete head-on in the world of low-cost,

The products, which include fashion, home, lifestyle, and electronics, are unbranded and come from sellers across the world that Amazon has vetted. A majority of the products are priced at $10 or less,