CBS got Buffalo Bills fans' hopes up on Sunday after Josh Allen's incomplete pass to Dalton Kincaid, with the score bug signaling that a flag had been thrown on the play

For a brief second after Josh Allen's desperate fourth down heave hit the turf at Arrowhead Stadium, the Buffalo Bills had hope. "There is a flag,” CBS play-by-play standby Jim Nantz announced to the masses watching at home.

Interestingly enough, Kevin Harlan and Devin McCourty, calling the game for Westwood One Radio, also said there was a flag on the play, with McCourty speculating that it was for Bills offensive lineman Dion Dawkins taking his helmet off.

Viewers were left confused when the "flag" graphic popped up on the screen following what became the Bills' final offensive play of the contest even though no penalty had been called.

The Buffalo Bills’ heartbreaking loss to the Kansas City Chiefs left fans and broadcasters alike questioning a phantom flag that briefly gave hope before being dismissed.

While the crowd at Arrowhead Stadium erupted in joy, Jim Nantz on the CBS broadcast quickly said there was a flag on the play, giving Bills fans a little bit hope during a very dark moment. But then talk of the flag quickly went away as refs apparently didn't throw one and no penalty was called.