Why is Inner Excellence taking over Amazon’s bestseller book list? A.J. Brown of the Philadelphia Eagles was caught reading it on the sidelines during a high-stakes playoff game, igniting a viral ...

After A.J. Brown helped his book reach No. 1 on Amazon’s best sellers list, “Inner Excellence” author Jim Murphy spoke with NBC10 about how it came to be and how it caught the attention of the Eagles ...

During the Eagles Wild Card game on Jan. 12, 2025, wide receiver A.J. Brown was spotted reading Jim Murphy's book Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible ...

As the Eagles continue their pursuit of excellence during the 2025 NFL Playoffs, star wide receiver A.J. Brown continues to work on his inner excellence. Brown's decision to read Jim Murphy's "Inner ...

A.J. Brown found inspiration in a book during the Eagles' playoff win over the Packers on Sunday. Along with becoming a meme, the wide receiver's sideline reading time also skyrocketed sales for his ...

Author Jim Murphy became an overnight celebrity in Philadelphia after Eagles wide receiver A.J. Brown created a stir reading his book on the sidelines last Sunday. The big picture: The viral moment ...

A.J. Brown drew plenty of negativity after he spotted on the sidelines reading a book during the Philadelphia Eagles' playoff game against the Green Bay Packers, however, he's used the opportunity to ...