Television viewership is down from this time a year ago. This matters to Kevin Durant, a 14-time All-Star who's seen what the NBA can do.

The NBA has a ratings problem. Or it doesn’t. It sort of depends on who you ask. Heading into the holiday week, the narrative was that ratings were down, but after putting up huge numbers across five games on Christmas—including a Warriors-Lakers match-up that was the most-watched regular season game in five years—people are largely feeling a bit better about the state of the sport.

As one of the defining players of his generation, Kevin Durant has made it his mission to understand why the NBA's viewership is in decline. In a recent chat with the media, the former MVP revealed that he's "locked in" to figuring out a solution.