Netflix Inc. said 70 million viewers are watching its shows with advertising every month, nearly double the total from May.More than 50% of new subscribers are opting for Netflix’s ad-supported plan in the countries where it is available,

Netflix's ad-supported streaming tier reached 70 million monthly active users worldwide, marking significant growth for the service.

Netflix advertising president Amy Reinhard says the streaming giant now reaches 70 million subscribers across its ad tiers globally

Netflix’s ad-supported plan has notched a new level of monthly active users -- 70 million, according to the California-based streaming giant.

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription tier.

Is Netflix getting closer to traditional cable? More users than ever are choosing to endure ad breaks for a lower subscription price. Over 50% of new sign-ups for the video-streaming service are for the ad-supported plan in countries where Netflix offers it,

Netflix stock closed at a new record Tuesday afternoon, after the company announced that its advertisement-supported subscription tier has hit 70 million global monthly active users. Netflix said on Tuesday that “over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries.