Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working. Abercrombie (ANF) said Monday that its women ...

Apparel company Abercrombie & Fitch is shedding its exclusionary ... The “Face Your Fierce” ads — a play on their Fierce fragrance — center on the brand’s perfumes and colognes for ...

Would you be interested in modeling work for Abercrombie & Fitch ... The air was thick with perfume. Beautiful people were smiling everywhere. As I walked out, my manager glanced at me, grinned ...

Abercrombie & Fitch Co. has sued singer Beyonce Knowles, saying her plan for a fragrance named after her alter ego Sasha Fierce violates the teen clothing retailer's trademark. The chain ...

Play-Doh even successfully trademarked its signature musky, vanilla-like fragrance in 2018. At Abercrombie, the smell you’re familiar with is now a “white bergamot” fragrance, which replaced ...

Superstar Beyonce has been hit with a trademark infringement lawsuit from bosses at clothing firm Abercrombie & Fitch over plans to release her own perfume using the name of her alter ego Sasha ...

New Albany-based retailer Abercrombie & Fitch has signed a pact with fragrance and beauty company Inter Parfums to create new men's and women's scents for both the company's namesake stores and ...

Since Jeffries exited as CEO in 2014 after more than two decades, Abercrombie ditched the perfume-drenched stores, models and logoed sweatshirts that defined the brand during his tenure.

Singer Beyonce Knowles has been sued by Abercrombie & Fitch Co. over her intent to use its "Fierce" trademark on a fragrance to be launched in early 2010. In a federal lawsuit filed Tuesday in ...