71% of agency professionals believe their job is harder today than it was two years ago. The top three challenges that respondents say their agency is currently facing are: ‘inefficient processes’ (39 ...

SEATTLE--(BUSINESS WIRE)--A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually. Hacking ...

Tech continues to shape media buying trends for the second quarter of 2026.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. As artificial intelligence continues to shape how consumers shop ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

It may have been all smiles at Cannes, but behind closed doors the future of AI poses a huge threat to ad agencies, writes Paul Armstrong Cannes wrapped last week with sun, celebration and (Meta) ...

JACKSONVILLE, Fla.--(BUSINESS WIRE)--St. John, a Jacksonville-based independent advertising agency, has been named to Ad Age’s 2026 Best Places to Work list for independent agencies under 150 ...

WPP, one of the world’s biggest advertising agencies, disclosed a stunning trove of apparently confidential client data in an ...

It’s online, in-house and multi-disciplinary—the proliferation of social channels and technology has given everyone the means to go into the business of creativity. All of which spells bad news for ...