Kaeli Mae built up more than 13 million followers on TikTok with soothing videos of her organized life—from restocking her diabetes medication to filling out her ice drawer. The 22-year-old, real name ...

She’s minimalist, wearing primarily white and cream shades (hello, "sad beige moms"). But this new aesthetic goes beyond clothing — it’s a whole lifestyle that leans into the joys of comfort and ...

On Jan. 1, 2021, a user with the handle @masonoelle uploaded a video to TikTok. In the video, a compilation of short clips blink by, highlighting the climate crisis (polar ice caps melting, ...

Step aside coastal grandmother and cottagecore. TikTok has a new aesthetic to strive for, and it’s called vanilla girl. Right now, #VanillaGirl has over 416M views on TikTok with creators sharing ...

Your pleather leggings and faux furs just got a shot at a new life thanks to TikTok's newest mob wife trend. On TikTok, hashtags related to the aesthetic have prompted millions of views. So far, 25.7 ...

Y2K trends, vintage clothes, and retro games - maybe it's a recession indicator or just general nostalgia, but we always have fond feelings for the past, and a new TikTok trend encapsulates this vibe.

In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin, fluffy brows and a ...

Like the seasons, internet aesthetics come and go. As the days get colder and nights longer, the aspirational cottagecore of earlier months, with its sun-drenched wicker baskets and billowing dresses, ...

The “dark academic” is smart but sullen, effortlessly cool but largely withdrawn, with rings under their eyes (spending all night in dimly lit libraries) and bruised legs (getting up to no good in ...