Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an ...

Albertsons Media Collective, the retail media arm of Albertsons Companies, recently introduced an in-store incrementality measurement framework and plans to expand its digital display network to about ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

Evan Hovorka, head of retail media products at Albertsons, was hired by the grocery store chain nine months ago after a 17-year stretch at Target. He joined Albertsons shortly after it added former ...

Albertsons Media Collective has unveiled in-store incrementality measurement designed to determine which sales were motivated ...

In another blow to old-school print circulars, Albertsons this week announced a partnership with Facebook parent Meta to replace them with shoppable digital weekly ads. Albertsons Media Collective is ...

The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check. Eventually, though, if retailers are to become a real pillar for advertisers across ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Eight years after merging with Safeway and five months ...

Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal‘s suite of channels and publisher partners. Launched in June 2024, Albertsons Media’s ...

Albertsons Media Collective has teamed up with Meta and Kargo, an omni-channel advertising platform specializing in high impact creative, to pilot interactive digital circular ads across Facebook and ...

Grocery Retailer Will Use Rokt's AI-Powered Technology to Unlock Relevance and Drive Customer Loyalty "This partnership allows us to complement our existing retail media network, the Albertsons Media ...