A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

Albertsons Media Collective, the retail media arm of Albertsons Companies, recently introduced an in-store incrementality measurement framework and plans to expand its digital display network to about ...

Albertsons Media Collective has launched an incrementality measurement solution designed to highlight the impact of in-store ...

Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an ...

Identical sales were up 2.4% during the third quarter, an amount that was depressed by between 10 and 20 basis points due to ...

According to Albertsons Media Collective, the incrementality solution operates at the store level and compares sales ...