Amazon.com has quietly launched a test version of its long-awaited search engine, aiming to challenge industry stalwarts Google and Yahoo with new tools to navigate the Web. A9.com, an independent ...

Amazon.com has officially taken the wraps off its Internet search engine, joining the contest to unseat No. 1 provider Google. A9.com, an independent unit of the Internet retailer, launched a new ...

As the years have gone by, Amazon's influence over online retail has grown and grown—and that means you can pick up a bewildering number of products from the digital storefront. Search for any popular ...

For years, Amazon has been stealing search share from Google. Now the company is doubling down on its reputation as the best place to start any online shopping journey with a new feature that will ...

For some Amazon shoppers, relying on the quantity of reviews for a product — not only the star rating — can help influence a purchase decision. That’s partly why a new test on product search pages is ...

Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded ...