Tea-rrific.

Merlyn is an editor of news and trending content for Food & Wine's news vertical. Her writing focuses on the intersection of pop culture and food, including food trends, celebrity news, food ...

Matcha can be a divisive drink. Here’s what our team thinks. Share on Pinterest Some people swear by matcha and have it every morning. For others, it’s a special treat — or something to avoid at all ...

12 Matcha, NYC's newest matcha store offering a modern take on an ancestral tea ritual. Culture isn’t something that can be staged. It must be felt, expressed through rituals, materials, colors or ...

The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...

Headline: Matcha quality decline: Is it a ‘victim of its own success’? Matcha has taken the world by storm. The green flavour has, in a short time, gone from relative obscurity to omnipresence.