Best Western logos from 1948 to 2015. For the first time, Best Western plans to add five-star hotels to the upper end of its portfolio, BW Premier Collection, though details are yet to be revealed.

The other carries a new corporate brand and logo ... for Best Western to offer the full multi-tier brands, has reached to only upscale and upper upscale with the soft brand, BW Premier Collection ...

Best Western Hotels & Resorts is rolling out a third soft brand as the company looks to take the upper midscale segment by storm. The Phoenix-based chain introduced the BW Signature Collection by Best ...

Best Western International introduced the launch of two new global hotel brands on Thursday: Vib (as in vibrant), an urban boutique hotel concept, and the BW Premier Collection, a soft brand focusing ...