Devin Booker's popular Nike Book 1 signature shoe has a new "Book 2" model on its way. The rollout for the Phoenix Suns' four-time All-Star’s Book 2 shoe was introduced by a 10-second teaser ad on ...

The 2025-26 NBA season has begun, and so have the battles between competing sneaker brands. One of the most palpable rivalries in the league and footwear industry pits Anthony Edwards against Shai ...

Ahead of the highly-anticipated launch of WNBA star Angel Reese's first signature shoe, Reebok has premiered a new commercial to celebrate the moment. The two-time WNBA All-Star for the Chicago Sky ...

(Black PR Wire) BOSTON, Mass. – Recently, Reebok, the iconic sports culture brand, and Angel Reese, two-time WNBA All-Star and fashion icon, confirm the on-sale date of her first signature basketball ...

Caitlin Clark signed an eight-year, $28 million deal with Nike that includes a signature shoe line. Clark's signature shoe, set for a 2026 release, will feature new technology and prioritize both ...

Since Jerry Lorenzo founded Fear of God in 2013, it has become a hugely popular luxury streetwear brand that has created a unique space in the fashion world with its minimalist, almost ascetic ...

Minnesota Timberwolves star Anthony Edwards took shots at some of the biggest names in the NBA in his recent viral shoe ad.

We might not know what basketball looks like in 50 years, but Nike is already getting a jump start on the shoes players will wear. Nike’s design is loaded with bouncy, full-length Air Zoom Strobel and ...