Uncover the latest and most impactful research in Behavioral Sciences and Psychology. Explore pioneering discoveries, insightful ideas and new methods from leading researchers in the field. Contest ...

In a new paper published in the Proceedings of the National Academy of Sciences, a team of 41 authors from around the globe argue that virtual reality has the potential to do the same for behavioral ...

Total R&D expenditures at American universities topped $117.5 billion in FY 2024. Of that total, universities spent $3.91 billion on social science research (anthropology, economics, political science ...

This activity was supported by contracts between the National Academy of Sciences and the Office of the Director of National Intelligence, Contract No. 2014-14041100003-009. Support for the work of ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

"Why is there no change in response even though I added more buttons...?"The material presents a scenario where the visitor's hand, which was continuing other tasks, is stopped at the first point.This ...

Why do people sometimes fail to take actions they know could improve their lives—for themselves, their families, or their communities? Whether that’s waking up early for a morning workout, putting ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Results from a massive research project investigating whether previously reported scientific ...

Open Access Government offers an overview of advancing the fields of social and behavioral sciences into the future after its ...

In your relationship with your spouse or partner, have you ever had a moment where you felt, 'It's useless to say anything anymore'?Relationships that were once passionate can, before you know it, see ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...