The campaign also features what will be Brioni’s new logo in a font that also suggests an edgy new direction for the brand. The previous logo had been in use since 1955. O’Shea, who comes to Brioni ...

‘Brioni is like ... a former fashion director of German e-retailer Mytheresa, who – despite having no formal design experience – undertook a radical transformation of the house in 2016, reimagining ...

During his tenure, O’Shea managed to entirely reshape the brand in a play for millennial hype: The classic looping script logo ... fun with fashion. Press at the time heralded Brioni as menswear ...

And this time he's delivering his A-list modeling skills for a sexy fashion campaign with Italian menswear label, Brioni. In honor of the fashion house's 75th anniversary, Pitt, 56, stars in ...