But Ford's truck line has managed to do it. "Built Ford Tough" is a phrase that still rings in the ears of diehard pickup fanciers. "I'm pretty confident it's the longest running" truck tag line ...

But he was also excited a few months ago when Ford licensed its "Built Ford Tough" slogan for clothing at Forever 21, the young women's chain. He got a kick out of approving a Ford line of Tervis ...

T-shirts from a second Dodge Demon collection ... Ford Performance, F-150 and "Built Ford Tough." Ford saw an uptick in sales after Mustang celebrated its 60th anniversary and around the race ...

Built Ford Tough just kicked it up a notch. The luxurious Versace Fashion House reached out to Ford Motor Co. for a one-year licensing deal and introduced a men’s clothing line splashed with ...

The same YouTuber is now torturing the Ford F-150 to see if its steel ladder frame is any better when facing a similar ordeal. Elon Musk always bragged about the Cybertruck being a tough vehicle ...