The post-IPO period involves the execution of business strategies for long-run success. The pre-IPO transformation stage is a restructuring phase when a private company sets the groundwork to ...

An extension strategy is usually introduced between the maturity and saturation stages of the product ... are a number of ways that a business can extend the life cycle of a product: ...

Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle. As you conscientiously throw a used plastic bottle into ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...