Cadbury, a chocolate brand, launched a campaign in the UK to reverse declining short-term sales, help long-term growth, recruit a younger audience, and increase penetration by 2%. This paper explains ...

Bags of Crunchie Rocks, Bitsa Wispa and Oreo Bites have all shrunk from 110g to 100g, while a Cadbury Twirl Bites bag is now 100g, down from 109g. However they are still being sold at major ...