This all began with mysterious and cheeky stunts, where cheetah sightings reported in and around Johannesburg got social media users buzzing. All was revealed with the help of influencers like Chad ...

Thing, an undead appendage, appears in social content and on billboards that tie into Cheetos’ long-running focus on cheese dust, or “cheetle.” Move over, Chester Cheetah: Cheetos is taking advantage ...