Go Greyhound, and Leave the Driving to Us." Coca-Cola is one of those brands that's had a ton of luck creating catchy, ...

But sometimes a clever slogan can go beyond its goal ... goes out of style’ Levi Strauss & Co. began running the advertising slogan 'quality never goes out of style' in the 1980s - and it ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...