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Adweek on MSN3d
Skittles Asks Gen Z to ‘Legally Acknowledge the Rainbow' for New Pop'd Candy
After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop'd, a ...
Warc2y
Skittles: Exclusive the Rainbow
After three straight years as a Super Bowl advertiser, Skittles faced a daunting challenge in 2018. How could the brand, an official NFL sponsor, be as big a presence in and around the Super Bowl ...