Cornetto promoted its new ice cream to young consumers in Russia by positioning itself as a relationship ice-breaker through multiple media channels. Cornetto is one of the world's most successful ice ...

Unilever’s ice cream division has added a swathe of NPD across its Solero, Twister, Cornetto and Carte D’Or brands. The business, now named the Magnum Ice Cream Company, has also partnered with Haribo ...