Listeners love longer programming blocks, and they notice fewer commercials, shorter breaks and more music. Radio need not be all :60s. Thus says Clear Channel, summarizing one of the studies it ...

Toronto creative agency Label 428 specializes in making food look its best for advertisements, social media content and food photography. The company’s TikTok label428 gives behind the scenes looks at ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

The fusion of local emotion with global technology innovation is giving rise to a new visual language -- where old-world ...

Go beyond the lens and explore the creative process of commercial filmmaking. From dynamic action shots to behind-the-scenes ...

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

As many of you may know, I spent the first half of my career working as an advertising copywriter/creative director. It’s given me a strong appreciation for the value that “creative” brings to the ...

We’ve all seen big changes in user acquisition (UA) advertising in the last few years. Artificial intelligence (AI) is automating more and more of media buying, as the best practices outlined in ...

Just imagine a professional wrestler as editor of The New York Times or a package designer as head of Goldman Sachs. Far-fetched? But that’s exactly what happens in advertising. The people on the top ...

KALAMAZOO -- It was a less-then-effective year for advertisers at the Super Bowl, according to the advertising and marketing students and faculty at Western Michigan University. It seems that with the ...