Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Jon Ferrara knows a thing or two about business ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Editor's Note: This article was updated on July 12, 2024 to include new data and information. Customer relationship management (CRM) platforms have been around since the '90s. Back then they were ...

ServiceNow Inc. today introduced a new customer relationship management platform and two tools that will make it easier for customers to use artificial intelligence agents. The software maker detailed ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition. Many business owners are already aware of Customer Relationship ...

According to research from Gartner, global spending on customer relationship management (CRM) software grew 15.6% in 2018, becoming the largest and fastest-growing enterprise application software ...

The commitment-trust theory of relationship marketing says that two fundamental factors, trust and commitment, must exist for a relationship to be successful. Relationship marketing involves forming ...

If you have a few years under your belt as a small-business owner, you may wonder how your contemporaries marketed their products and services and remained profitable before 1983. This was the year Dr ...

Opinions expressed by Entrepreneur contributors are their own. Customers are the lifeblood of any successful startup, but if your startup doesn’t know how to properly handle customer relationships, ...