What is a badge in any case? It’s a complicated question to answer. Perhaps your football club’s most ubiquitous symbol is a storied, heraldic design harking back to the local coat of arms or a sleek, ...

Any football club planning to redesign their crest is right to proceed with caution. Think of Everton’s attempt to do so in 2013, which saw close to 24,000 sign a petition demanding the club revert to ...