To promote its very real partnership with Hot Girl Walk, a collective that encourages mindfulness walks, E.L.F. Cosmetics launched a campaign for its Power Grip Dewy Setting Spray. The two-minute film ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. NYX's Matte ...