Alexa has evolved far beyond its origins as a simple voice assistant for setting reminders and playing music. After 11 years, it finally got a significant upgrade with the introduction of Alexa Plus. This new iteration is powered by advanced AI, making the assistant smarter, more conversational, and, for the first time, proactive.

Amazon Alexa is already a great smart assistant, but there are ways to get more out of it that you may not have considered.

Amazon has seen the power and potential of Alexa+, it's AI-powered smart assistant, and is now launching a raft of devices to support it. Today, at the company's September 2025 devices event, the company announced several new Echo devices,