Alongside the new interview, Sanrio confirmed several other factoids regarding Hello Kitty that read as such, Her full name is Kitty White. She is little girl (and not a cat). She was born in the ...

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

“Hello Kitty is not a cat,” Jill Koch, Senior Vice President of Marketing and Brand Management at Sanrio, told the “Today” show Thursday ahead of the brand’s 50th anniversary celebrations.

Hello Kitty was created in 1974 by Sanrio, a Japanese entertainment company. Jill Koch, the senior vice president of marketing and brand management at Sanrio, appeared on Today on Thursday and ...

“It's very difficult to point out just one reason,” says Sanrio CEO Tomokuni Tsuji, grandson of founder Shintaro Tsuji, in his only foreign media interview to mark Hello Kitty’s 50th ...

“Hello Kitty is not a cat,” Jill Koch, the senior vice president of marketing and brand management at Sanrio, the creators of the iconic cartoon, told Today. “She’s actually a little girl.

The Japanese company set the record straight about Hello Kitty's true identity Leon Neal/Getty Japanese company Sanrio is setting the record straight about their beloved character, Hello Kitty ...

Friday marks half a century since Japanese merchandising company Sanrio created the first iteration of Kitty White, or Hello Kitty, a cheerful feline girl (not, as her creator controversially ...

In fact, Hello Kitty’s flagship brand Sanrio recently reminded fans that her real name is Kitty White, through a Today show segment July 18. What’s more, Hello Kitty has an entire family ...