Fish fast-food joint Long John Silver’s becomes latest brand with bold logo choice: Now it’s all about the chicken - Long ...

Long John Silver's joins industry rebranding wave with new chicken-focused logo and tagline, while maintaining seafood as central part of restaurant identity.

What the cluck? Ordering chicken at a seafood chain may sound like a real fish-out-of-water scenario — unless yu’re at Long ...

Drive past a Pizza Hut and you'll immediately recognize the red roof. It's a design choice that dates back to the 1970s, and ...

A logo is one of the easiest ways to identify a brand; change it and you risk confusing customers. Hence, why this chain has ...

Here’s hoping this goes better than Cracker Barrels’ attempt at a new logo. Long John Silver’s, which operates fast-food seafood restaurants in dozens of states, announced earlier this month that ...

The classic red and yellow arches may be iconic, but the landscape of fast-food design is undergoing a transformation. While efficiency remains key, restaurants are increasingly prioritizing ...