The bioceramic cases, punchy colours and delightfully odd names – “Egg Yolk", “Lion’s Mane” – all speak fluent Swatch. Still, ...

At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also commissioned Swatchified versions of the ...

In 2023, Swatch partnered with Blancpain to launch the Scuba Fifty Fathoms collection, a budget-minded reinterpretation of the latter’s Fifty Fathoms, often carefully referred to, with the Rolex ...

Swatches made their debut in 1983. The Swatch, or "second watch," was Switzerland's first major entry into the new and far less stodgy world of watches, as well as a response to a global economy ...

Like many children of the ’80s, my first watch was a Swatch, but I had all but forgotten about the brand until a few years ago when, while researching the history of watches from that decade ...

Looking for the best Swatch watches? We’ve got you covered, but first, a history lesson, because Swatch has one hell of a backstory. It only arrived in 1983 but is arguably responsible for saving the ...

The final playful twist can be found on the case back. Each new battery cover features a dial from one of the four first 1983 Swatch watches created, paying tribute to the 40 th anniversary of the ...

Swatch and Omega are both Swatch Group ... StockX and the specialist watch marketplace Chrono24. The first resale completed on eBay that same day, confirmed by the site, was for $1,089.