Ford Motor Co. (F) is cutting prices across all models, allowing every buyer to access employee-level discounts, according to a Reuters report.

Ford Motor is leaning into the tariff moment with a new ad campaign that highlights its American-made vehicles and extends its employee discounts to the wider buying public. The campaign, dubbed “From America,

Ford Motor announced discounts across multiple models starting Thursday, leaning on its healthy inventory to offer customers thousands of dollars off as competitors hike prices to absorb tariff costs.