If there’s one thing soccer nerds love, it’s playing FIFA. Well, for the more actively inclined, Google is apparently partnering with Adidas and EA Sports by offering up “Adidas GMR Insoles.” ...

The Adidas GMR insole uses Google's tech to track soccer stats and it ties-in with FIFA Mobile Ultimate Team for some reason. Written by Tom Fogden Published on March 10, 2020 ...

Adidas and Google have gone deep on one specific sport to get the activity detection right. GMR isn’t some universal shoe insert for any sport, let alone something you’d wear all day.

Google has launched its Women’s World Cup campaign, featuring soccer star and Google Pixel partner Megan Rapinoe. The spot is the latest in Google’s ongoing “Fixed on Pixel” campaign and ...

July 20 (UPI) --Thursday's Google Doodle celebrates the opening of the FIFA Women's World Cup, featuring animated soccer cleats with eyes and mouths hitting a ball back and forth and a soccer ball ...