Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new "Authorized Buyers" blocking control. This will start on November 6, 2025, the ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. Authorized Buyers replaces Ad Networks in ...

Google Ads Liaison Ginny Marvin confirms AdSense has transitioned to an eCPM payment model. Learn what that means for publishers. Google shifted AdSense to an eCPM payment model, based on impressions ...

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as "Ad sessions", "Ad session RPM", etc. This change is ...

Google AdSense has rolled out two new features to make site ownership verification both faster and easier. The new site management features are: Why we care. Advertisers have previously encountered ...

Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years. Paying per ...

Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and explorations for a more comprehensive analysis.

Google AdSense will roll out two changes for publishers. The changes are scheduled to take effect early next year. The company says it will pay publishers per impression, and split the AdSense revenue ...

Aug 12 (Reuters) - Alphabet's Google (GOOGL.O), opens new tab is deactivating AdSense accounts in Russia, saying on Monday that it would no longer be able to make payments to users of its advertising ...

Google has succeeded in overturning a $1.7 billion antitrust penalty handed down by the European Union back in March 2019. The €1.49 billion fine, which Google appealed, was originally issued after ...