Items contain personal details like Harley Davidson embroidered patches, the words “115th anniversary” and buttons engraved with the company’s signature shield emblem. The rest of the line ...

The Milwaukee Bucks will announce Thursday that they have signed a jersey advertisement patch deal with motorcycle manufacturer Harley-Davidson. The brand's iconic orange, white and black logo ...

"It’s a perfect fit for Harley-Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership," said Bucks Vice President Matt Pazaras.

The Bucks and Harley-Davidson also released a pretty cool video to announce the deal, which will go further than just the patch on the jersey. Bucks x @HarleyDavidson: WE BUILDhttps://t.co ...

The addition of the jersey patch, though, represents a new, enhanced step in Harley-Davidson’s sponsorship of the Bucks, aimed at a younger, wider audience. “I think the pivot here is that we ...