In a striking demonstration of brand storytelling and experiential marketing, Liquid I.V., the Official Hydration Partner of ...

If you ask Patrick Russell, co-founder of Decatur, Georgia-based hydration brand Oasis, the answer is a salty yes. “Sodium is as essential to hydration as water,” he told The Atlanta Journal ...

Unwell Hydration, described as "all-new functional beverage," and "your new best friend … with benefits" is an electrolyte-infused drink dropping on Target on the first day of 2025. The drink is ...

Sure, you can always reach for a glass of water - but plain H20 isn't the most hydrating beverage around, according to a study from Scotland's St. Andrews University that compared the hydration ...

When you’re thirsty and in need of a drink, which beverages are best at keeping you hydrated? Sure, you can always reach for a glass of water — but plain H20 isn’t the most hydrating ...

YouTubers Logan Paul and KSI founded Prime Hydration in 2022, and while their products have become increasingly popular and profitable, the company continues to face class action suits over the ...

Logan Paul's Prime hydration and energy drinks hit SA stores this week, causing quite a stir. We speak to dietitian and health coach Toni Henderson about the difference between hydration and energy ...

“They just don’t know it.” Hydration, in particular, has been at the center of social media trends — like #WaterTok on TikTok — and buzzy viral products with analysts projecting it growing into a ...

Hydration has become a popular topic of conversation on the internet. The rise of “WaterTok” has internet users creating fancy blends of water and flavors, and products like the Stanley Cup ...