Six experts reveal how top leaders make smart decisions under pressure—by rethinking risk, focusing attention, fostering ...

The chief of staff role is becoming a structural necessity, bringing alignment to ambition, rhythm to execution and cohesion to increasingly fragmented operating models.

around 73% of millennials are making buying decisions. Marketing efforts must reach and impact them. But, first, it is important to understand how to reach them: 21% of millennials analyze rankings ...

Therefore, getting products to the right place is an important part of the marketing mix. Using the marketing mix to make business decisions - Edexcel Combining the elements of the marketing mix ...

In the literature, causes to apply directly the information from marketing research in decisions ... bounded-rational theory associated with decision-making processes, should always be considered as ...

Deshpandé, Rohit, Wayne D. Hoyer, and Scott Jeffries. "Low Involvement Decision Processes: The Importance of Choice Tactics." Proceedings Series, American Marketing Association (1982): 155–158.