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Jaguar’s head of design on the company’s viral rebrand, its new EV, and why that Musk tweet was actually a good thingFour years ago, Jaguar’s chief creative officer, Gerry McGovern ... as well as the unexpected reaction to the marketing campaign that got the world talking. Please resolve the mystery: The ...
The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.
He said: “From a marketing sense ... very helpful.” JLR’s chief creative officer Gerry McGovern added: “Jaguar has its roots in originality. “Sir William Lyons, our founder, believed ...
Formerly Chief Executive Officer of Porsche Cars GB, Andy Goss will take up his new position on May 1. He will report to Phil Popham, Director, Group Sales Operations for Jaguar Land Rover.
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