Former Apple design chief Sir Jony Ive says he still frequently asks himself "What would Steve do?" – despite Jobs specifically requesting that he shouldn't. Speaking on BBC Radio 4's Desert ...

Ive isn’t the only person to whom Jobs gave that advice. Apple’s current CEO, Tim Cook, tells the story that on the day before Jobs died, he gave Cook the same advice. “Don’t ask what I would do,” ...

It’s been a long time since Jony Ive left Apple to found his own design firm, but his work in technology will never be forgotten. Last weekend, Ive talked to the BBC’s Desert Island Discs ...

Before he died in 2011, Steve Jobs tasked iPhone designer Jony Ive with one more challenge, Ive said.

When Steve Jobs returned to Apple as CEO, he enlisted designer Jony Ive to help design one of its most iconic products and ...

Jony Ive has often been a mysterious and guarded personality, and any insight into his mind has always been interesting. So Ive’s appearance today on the BBC’s ‘Desert Island Discs’ was sure to be ...

Famed Apple designer Sir Jony Ive has told the BBC about working with Steve Jobs, creating the iMac, and his decision to leave the company to create his own firm. Sir Jony Ive has appeared on BBC ...

After Steve Jobs returned to Apple in 1997, he looked to designer Jony Ive to help save it from going under. The first time they met, the late cofounder asked Ive to create a network computer with ...

Steve Jobs asked Jony Ive to help save Apple the first day they met.John G. Mabanglo/AFP via Getty Images Steve Jobs tasked Jony Ive with designing a new computer to save Apple. Apple was ...