The first products feature popular Transformers characters like Optimus Prime and Bumblebee. Kre-O, launching in the fall, is intended to grab part of the booming construction set business that ...

Hasbro is taking on Lego with this set of Transformers models, and the pieces are well designed and easy to put together. Fragile robot forms and oddly combined looks for the classic characters ...

The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern. Similarly, KRE-O will allow Hasbro ...