LEGO's China strategy focuses on deeper consumer connections

China is a key strategic growth market for LEGO Group, according to Selinski. To date, the company has opened more than 400 ...
nerdist

3 New LEGO STAR WARS Sets Are the First LEGO SMART Play Builds

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...
Good Housekeeping on MSN

I tried LEGO’s new smart play—here’s what surprised me

These are the most interactive bricks in the universe.
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5 LEGO 2026 sets that you should pre-order instead of sleeping on

The wallets of LEGO collectors are likely already crying out in pain, as 2026 is set to debut some of the most exciting new sets in recent memory. Not only will LEGO fans finally get access to the new ...
IGN

The Best New LEGO Sets for January 2026

No time for blurbs? No problem. Scroll through the catalog above to get a bird's-eye view of the new releases for this month. I recently re-watched the Back to the Future trilogy with my kids and am ...