Beyoncé-inspired "Cowboy Carter" sashes are taking over ahead of her upcoming tour. Business owners say it’s more than a trend — it’s community.

Beyoncé's "Cowboy Carter" look from her latest album has sparked a trend of fans buying personalized sashes. Etsy sellers and small business owners are seeing a surge in sales, particularly ...

Beyoncé’s ‘Cowboy Carter’ sash could inspire a new fashion frenzy First there were sequins and mirror cowboy hats. Now fans are clamoring for sashes to celebrate Beyoncé’s new country era.

Allie Bird, 31, wanted her own sash, but flocked to Etsy to customize and order a “Cowboy Allie” sash from an Etsy seller. It’s an accessory she plans on wearing for a future show or rodeo.

Beyoncé-inspired "Cowboy Carter" sashes are taking over ahead of her upcoming tour. Business owners say it’s more than a trend — it’s community.

Ashley Yang, a certified Beyhive member based in Los Gatos, California, began selling "Cowboy Carter"-inspired sashes on her Etsy store Deep Cuts last year when she first saw Beyoncé's cover. Yang was ...