It’s hard to picture a box of Lucky Charms without a smiling leprechaun ... who was barely given a chance to make a blip in cereal mascot history. As Atlas Obscura shared in a recent story ...

Lucky Charms is bringing you back to the past when Loki shortly replaced Lucky The Leprechaun as their mascot. General Mills is once again partnering with Marvel Studios to release their Loki ...

Lucky -- the leprechaun mascot for General Mills’ Lucky Charms marshmallow cereal brand -- has vanished. In Lucky's place on limited-edition boxes of the cereal’s seasonal release featuring ...

A limited run of replica Lucky Charms cereal boxes — resembling those seen in the film — will also be released as part of the collaboration in July. "This collaboration unites two iconic ...

I mean, its mascot is a leprechaun ... If you’re starting with a box of Lucky Charms cereal, you’ll want to separate the marshmallows from the cereal pieces. Honestly, it’s a lot easier ...

You may like Moon mascot wanted! Your idea could fly ... The SLS rocket appears on boxes of Galactic Lucky Charms in the upper right corner, with a promo for "more info on the back." ...