MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program. Consumers who shop MAC stores may be sent a thank you postcard with ...

All eyes are on Martha Stewart. The lifestyle expert and businesswoman, 83, stars in MAC Cosmetics' newest campaign — titled "I Only Wear MAC" — where she cheekily leans into the brand's nude ...

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and ...

Related: Martha Stewart Is the Ultimate Beauty Influencer in 'Nude' MAC Cosmetics' Ad: 'I Love Those Thirst Traps' (Exclusive) The businesswoman recently starred in a beauty campaign for MAC ...