The insights function at Morrisons has gone from “knocking on the door” to being a key partner, as the supermarket prioritises a customer-first mindset.

Microsoft is enhancing 365 Copilot with Researcher and Analyst, AI-powered tools for deep research and data analysis.

For research to be reliable, it must have a high level of validity. This means that the facts and evidence gathered are accurate. The advantages of having reliable market research data include ...

embracing AI into its research process has brought its insights back to the top of the agenda. The dating app’s research director Dylan Brownsword explained to the gathered audience at the Market ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...