To create a complete marketing plan, one that drives near and longer term marketing action, I need only four colors as well. Those colors are created through a set of analyses that we perform: Now, I ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and ...

In marketing, companies will use color psychology to create their brand based on how they want to be perceived and to ...

Adhering to these color guidelines will result in clean, comprehensive communications that are instantly recognizable as Northwestern’s. To keep the color palette consistent across different media, be ...

Color plays a critical role in brands’ marketing, especially as consumers seek clean label options, according to Bryan Quoc Le, an independent consultant for food scientists. “With the growing ...

The successful registration of a color as a trademark requires the courts to assess ... we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring ...