CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies ... one of the most misunderstood Ps in the marketing mix ...

The important components of Marketing Mix (4Ps of marketing) Traditionally speaking, the four important components of a typical marketing mix include Price, Product, Promotion and Place.

The following diagram illustrates how the 4Ps model worked: To reach your target marketing, simply set an appropriate "marketing mix" of product, price, promotion, and place. The Emergence of Customer ...