The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing mix analysis on the steel industry. A leading steel manufacturer ...

marketers need to move beyond channel-level analysis with newer marketing mix modeling (MMM) strategies and technologies to see the bigger picture. The future of optimization isn’t about ...

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling ...

We’re watching sales and share. Is this a big enough investment that it will show up in our marketing mix analysis? No. But we have to do some stuff that just feels right. A pure finance person ...

A structured marketing analysis report template can help guide ... Prepare an area on the template for your marketing mix. The marketing mix refers to the key controllable elements at your ...

interest in marketing mix analysis and channel modeling has surged. While enterprise brands have long benefited from these insights, smaller businesses running multi-channel marketing can also ...

That mix is ever changing and advertisers better stay focused For a business to remain competitive and thrive in its respective space, its marketing has to be on point. Things are, however ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Glen Hill Farm's Marketing Mix and jockey Gary Stevens win the 2013 G1, $250,000 Gamely Stakes at Betfair Hollywood Park, Inglewood CA. Benoit Photo Marketing Mix and Gary Stevens hold off Dhaamer ...