The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted ... Understanding customer behaviors is now a vital component of post-COVID marketing ...

marketers need to move beyond channel-level analysis with newer marketing mix modeling (MMM) strategies and technologies to see the bigger picture. The future of optimization isn’t about ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Evolving privacy regulations and new complexities in consent-based data collection have led marketers to explore alternative data analysis approaches. One resurgent alternative is marketing mix ...

Data-driven decision making: Make informed budget allocation decisions based on robust data analysis ... marketing decisions. This article Meridian, Google's open-source Marketing Mix Model ...

“Marketing mix has always been critical for guiding ... Adapt as business evolves, revisit models, and integrate data for comprehensive analysis. Granular: Harness the power of Circana’s ...

“Marketing mix has always been critical for guiding ... they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views ...